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General
We classify an Influencer as someone with 5,000+ genuine followers on just one of our three partner platforms: Facebook, Instagram or Twitter. In time you'll be able to connect more social platforms into Social Dlite.
Social Dlite is open to all brands, and those that represent them, including PR, Media, Advertising or Creative Agencies. Some brands will naturally attract more submissions from influencers than others.
Absolutely, Social Dlite is open to brands and influencers from the following countries; Australia, Austria, Belgium,
Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Netherlands, New Zealand, Norway,
Portugal, Singapore, Spain, Sweden, Switzerland, United Kingdom & United States. Also coming soon to Brazil, Mexico and India.
Yes. In the US, UK, Europe and many other parts of the world, you are required by law to disclose a sponsored post. The easiest way to do this is to simply include #ad. We strongly recommend you include #ad anyway so your audience can easily identify branded content. For further guidance, see our T&Cs.
Social Dlite charges brands a 15% commission on top of any post they purchase and charges brands a 5% commission on top of any post they sell.
Brands create the campaign briefs and from those, influencers create the posts. Brands can be represented by anyone from PR Agencies to Media Agencies. But ONLY the influencer can construct their post.
The influencer owns the content, as it's been generated by them with a financial contribution from a brand to be featured within it. Therefore a brand can share an influencer's post within the platform it appears, but cannot use the content for any advertising outside of that. Remember to share the post within the 30 days it's active.
From a brand's campaign brief, influencers create and submit a post with a price attached. If a brand approves it, the influencer can then publish direct to their social media and collect payment. If the brand has slight changes to the content or price, they can 'Suggest Changes' to the influencer, who'll either re-submit or move on. If the campaign has ended, or the influencer and/or post is not right for the campaign, the brand can select 'Decline'.
After 30 days an influencer may remove the post. Although most leave the post on their feed as they would any other.
Our Rules can be found in our Terms of Use. In order to protect the integrity of our marketplace, these are a set of principles we expect our Influencers and brands to abide by. Feel free to suggest an addition at support@socialdlite.com.
We take our House Rules extremely seriously and have the power to suspend an account immediately. If you feel a member has breached our guidelines, please notify us at support@socialdlite.com.
Unfortunately not all brands or influencers are open to receiving phone calls or emails outside the platform, so to protect their privacy we've hidden their details. But don't hesitate to reach out to us if there's anything in particular you need from a brand.
Social Dlite uses your personal information to tailor and improve your experience on our platform. You can update this information through your account settings at any time. You also have the right to request to access, amend or in some cases remove the information that Social Dlite holds about you. These rights are outlined in Section 49 of our Privacy Policy. For more information or for any of these requests, reach out to privacy@socialdlite.com
Brands
Not at all. Because we don't mind who posts a campaign on behalf of the brand, we work very closely with agencies of all shapes and sizes to help them perform their jobs with greater impact and efficiency.
It's important for a brand to look through the engagement of influencers who make offers. Accounts with fake followers are easy to determine from almost no interaction, or social profiles filled with spam. If we identify an influencer with fake followers, we'll remove them from our platform.
No. You'll only ever get charged when you purchase an influencer's post. We don't hold any funds from your card and it costs you nothing to post a brief, reach our database of influencers and browse their submitted posts. But to protect our influencers, we ask that you don’t create a campaign unless you genuinely intend on purchasing posts.
Social Dlite will only ever charge your credit card when you approve an influencer's content. We don't charge to build a brief or review all the content submitted by influencers.
Hand picking influencers is like trying to target individual buyers on eBay. Instead, TRIBE is a true marketplace, designed for unprecedented scale. To build such a massive pool of influencers, we've also taken onboard their preference to browse campaigns anonymously. The moment they submit a post to your campaign however, we'll provide all the info you need to click through to their social profiles and assess their suitability.
No, there is no minimum spend required.
Just go to https://www.socialdlite.com/campaigns/new and we'll walk you through our 7 easy steps.
What keeps influencers honest is the potential disengagement from their followers if they're seen to be selling out and promoting competing brands in quick succession. We suggest you spend time in choosing your influencers carefully by browsing their previous posts to ensure they respect a brand’s need for loyalty.
No. In fact, we don't even encourage sending product samples for influencers to post about. If an influencer doesn't already own the product, or isn't willing to buy it, they have no right to recommend it. The exception to the rule is when a product is yet to launch or inaccessible to an influencer. In which case we'll arrange for you to send them your samples.
Unless you follow them on social media, you most likely won't. Rest assured their audience knows who they are, which is why they've accumulated such a large group of followers who love their content.
Sure, feel free to browse the influencers' social accounts to see what level of engagement they're achieving.
No. Social media platforms have algorithms to determine how relevant a post will be. The more engaging, the greater the reach. That's why it's important to chose your influencers carefully.
We're yet to launch this feature, but appreciate a brand's need for more sophisticated audience targeting. You'll soon be able to filter beyond an influencer to target precise demographics of their audience.
Brands have less control in social influencer campaigns compared with traditional media. Influencers have developed a unique dialect with their followers over thousands of personal interactions. These can include everything from bad grammar to amateur photography, and despite it not appearing like premium content, the value of a post is measured by audience interaction and the influencer's credibility. That still doesn't mean the post is a right fit for your brand, so choose carefully and feel free to 'Suggest Changes' to the influencer if you value them, but not the post.
Get shopping! When an influencer submits a post, click through to their social feed to assess their tone of voice, engagement and brand-fit.
Results will vary according to a number of variables within social media we can't control. Contact us at support@socialdlite.com and we'll happily walk through any posts submitted for your campaign to help you get the best bang for your buck.
This is totally subjective, but if you ask us... it's the fun part. How you measure the value of a post may come down to the creativity of the content, the familiarity of the influencer, the size and engagement of their followers, and how well they fit your brand.
In the rare event this occurs, please contact us at support@socialdlite.com and we'll rectify the situation. You won't be charged for posts not published as agreed.
Be patient. It may take at least a week for campaigns to receive influencer submissions. If after a week you still have no response, we suggest you re-craft your campaign.
Influencers
Never fear, you’ll be the only person who ever posts to your account. Giving us permission is really just giving you the ability to post through our Platform, which is how we know when to pay you.
Based on our own research, we've designed a Ballpark Rate within our platform. Although we recommend you start off low, and only raise it if you feel you can. It goes without saying; the higher your fee, the stronger your recognition, content and audience engagement should be.
Unless there are unique circumstances (i.e. item is yet to be released) brands won't send you product through Social Dlite. Our platform is about authentic advocacy of products you already love or are willing to try. After all, if an influencer isn't prepared to buy a product, how can they recommend their followers does?
It's disappointing, but purchasing a product without getting paid to recommend it is no different than any other purchase made by you outside of Social Dlite.
Yes. Like any marketplace, this will happen. But only accept if you feel comfortable.
You should post within 48 hours, unless otherwise directed by the brand.
Once you publish your approved post, we'll transfer you the agreed amount into your nominated bank account within 24hrs. You can edit your payment details any time in your Social Dlite dashboard.
Not all currencies are supported yet. Currently we only support USD$.
Be patient. Often brands like to see a number of submissions before they accept any or all of them. You may also want to re-submit with a lower offer, as high rates can deter brands.
Yes. Social Dlite is based on the principle that we naturally feature brands in our social posts, paid or not. But the moment your followers feel that you're taking more than you give, you'll lose influence. Only you can determine how often you should post, but we urge you to be overly conservative, and if in doubt, we're here to offer one-to-one guidance.
From time to time you may experience negativity, however if you create organic and entertaining content, your audience is likely to respond positively. You invest an enormous amount of energy into your audience, and provided you're not greedy, you deserve to be rewarded.
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